You’ve built something. But you’re not sure what it really is yet.
See your venture clearly and decide The Next Move.
For solo builders and early founders who’ve started building - but aren’t quite sure what it is yet, who it’s for, or where it goes next.
AI makes building easier than ever. Choosing what’s worth building is still the hard part. That’s where The Next Move comes in.
You’ve built something real, but the picture is still fuzzy.
You’ve put time into this, it exists and it does things. But it’s still not quite clear: what it is, who it’s really for or where it goes next. That’s where people get stuck.
Two focused sessions. One clear next move.
We step back from the building and make sense of what’s actually there - then decide what matters and what to do next.
Most people don’t need more features.
They need to decide:
– what this really is
– who it’s for (and who might pay for this!)
– what to focus on next
– and what to stop building
That’s the hard part.
This is where The Next Move begins.
A focused working session where we step back from the tools and map the venture clearly.
Together we clarify:
Why it exists
Who it’s really for
What value it creates
How it should take shape right now
When those all align, The Next Move becomes obvious.
Here’s a quick overview of how I help you get clarity and decide your next move.
Ways to Work Together
The Next Move Session
A focused working session for builders who have created something but aren’t yet sure what the venture really is. You may have built a prototype, a tool, a community, or an early product. The hard part now isn’t building more but stepping back and making sense of what you’ve created.
What we do
• Look at what you’ve built so far
• Explore what the venture could become
• Identify the real opportunity
• Decide what the next move should be
You leave with a clearer view of the venture and the decisions that matter next.
Who this is for
This session is designed for people who have something and are asking questions like:
• Is this actually a venture or just a project?
• Who is this really for?
• Which direction should I take this?
• What should I focus on next - and what should I ignore?
Format
Two short sessions over one week.
Session 1: mapping the venture and exploring the opportunity
Session 2: returning with a fresh perspective to clarify the next move
£450
The Next Move Sprint
Sometimes the session reveals something bigger.
You may realise the venture has real potential, or that there are several directions it could go. When that happens, some founders choose to continue the work through a short Next Move Sprint.
This is a deeper collaboration where we explore the venture more fully and shape what it could become.
During the sprint we typically look at questions like:
• What kind of venture is this really?
• Who is the ideal customer?
• Where is the real opportunity?
• What should the venture focus on next?
The goal isn’t to create a business plan. It’s to bring the venture into clearer focus so you can move forward with confidence.
The sprint usually takes place over a few sessions across two to three weeks.
£1,200
Who this is for
Most people who come to a Next Move session have already built something. The challenge isn’t starting, it’s figuring out what the venture actually is.
Maybe this is you?
The Builder
You’ve built a prototype, tool, product or platform.
Maybe it started as an experiment or side project. Now it exists, but you’re not sure what it really is yet…a product, a venture or something else entirely.
You want to step back and see the bigger picture.
The Early Founder
You’ve started something real and people are beginning to notice.
But the venture still feels fluid. Questions about positioning, focus, or the right audience are starting to surface.
You want to make sure you’re building in the right direction.
The Generalist
You’re someone who naturally builds, experiments and connects ideas.
You may have launched a small venture, community, service or product - but there are several possible directions it could go, and choosing the right one isn’t obvious.
You want to clarify the opportunity before committing further time and energy.
“Steve helped me see what really mattered and stop chasing every new idea.”
— Craig Kirkwood, Founder at Puppy Pal
Find out more about how Craig made The Next Move.
“We were in a bit of a rut, Steve got us thinking differently and clearly - now we’re thriving”
— Hugh Evans, Organiser of the AI Signals Community
Ready for a human thinking partner?
“I help founders make sense of what they’re building before they spend more time building it.”
I’m Steve Morris
Most of the people I speak to have already built something.
They’ve turned an idea into a tangible thing, and made some progress. But when they try to explain what it is - or where it’s going - it gets a bit foggy.
There’s no shortage of advice out there about how to grow something.
But that assumes you’re already clear on what you’ve got.
Often, that’s the bit that’s missing. I help people step back and make sense of it.
We map things out, look at what’s really there, and work out what matters - and what doesn’t. So you can make a clear next move, rather than just continuing to push forward.
My background is in design, strategy and facilitation, which really just means I’m used to taking messy situations, helping people see things more clearly, and lead them towards better outcomes.
I’ve done that inside organisations, and with people building things on their own. This isn’t coaching - it’s more hands-on than that. We’re actually working through what you’ve built together, not just talking about it.
Most of the value comes from clarity - and once that’s in place, things tend to get a lot easier.
Resources
Are you building a product or building a business?
You've built something real. But the direction isn't quite clear yet. I’ve answered a few questions you should consider before you build anything else.
Before you build more: Walk through one customer’s day
A quick, human‑centred exercise to pressure‑test your idea against one real person’s day. Forget personas for a moment…see where your product truly fits (or doesn’t) before you sink more time into building.
Getting your first 10 customers
Thinking about your next move?
If you're building something and the direction feels a little fuzzy, let's start with a short conversation.
Book a free 30 minute call and we’ll talk about:
• what you're building
• where things feel unclear
• what your next move might be
No pressure, sometimes a conversation is all that’s needed.
Prefer to reach out directly?